Nextt to support 'Make in India'

US home textiles company Nextt decided to support the ‘Make in India’ campaign by the Indian government by launching its products in the country early next year, according to media reports.

"Besides having my roots in India, the new government's 'Make in India' initiative provides an opportunity to make India a key part of our strategy. The textile sector is an important employment generator in India after agriculture and will always remain crucial to Indian economy," said Agarwal when talking to the Press Trust of India.

The focus market area of the company will be India's millennial generation, which "appreciates quality and brands, but still seeks value" according to Nextt CEO Arun Agarwal. He plans to innovate Nextt’s home textiles in India by marketing them as fashion products rather than commodities.

"We are in discussions with multiple levels of retail channels and hoping to launch our brands in India in the first quarter of 2016. Our manufacturing partnership with Alok Industries gives us an advantage," he added.

Nextt offers a wide range of home textiles, garments, apparel fabrics and polyester yarns, currently already sourcing 99 percent of its products from India, leaving only micro fibres to be procured from China.

The Dallas-based, 500 million US dollar company sells popular brands like Raymond Waites, Trina Turk, Kathy Ireland and Jessica McClintock to important US retailers like Walmart, Kohl's, Dillard's, JCPenney and Target.