OCM partners Pakistani ethnic wear brand ‘Sana Safinaz’

Leading fabric manufacturer OCM has partnered with Pakistan's ethnic designer brand Sana Safinaz to bring the latter’s collection to India. OCM will act as the sole authorised distributor for Sana Safinaz's women's wear in India. To begin with, the company has unveiled the Sana Safinaz 2015 'Silk Collection', which comprises of six new designs in two vibrant colour-themes.

The collection will be retailed at select stores across India for the upcoming festive season and the packaging would bear the OCM Women's exclusive logo. Founded in 1989 by designer duo - Sana Hashwani and Safina Muneer, Sana Safinaz is known for its affordable luxury lines that include pret, diffusion, bridal couture and accessories.

Soon the winter collection from the brand would follow. Next year’s line-up includes muzlin collection, the spring /summer lawn collection, Eid collection, silk collection and finally followed by winter collection 2016. OCM has a vertically integrated fabric plant with production facilities for converting wool tops into finished fabrics through dyeing, spinning, weaving and finishing processes.