Ogaan goes online with its own platform

Multi-brand fashion store Ogaan has finally joined the list of physical retailers, going the e-way. The company that celebrated 25 years of being in the fashion industry last November, has launched an e-platform called Ogaan.com to tap the internet-savvy generation.

Designer labels like Payal Pratap, Kavita Bhartia and Anavila Misra have succeeded in creating an impression by launching their range with Ogaan.com. The platform makes shopping easier with sizing and gifting options and cash on delivery facility for orders above Rs 10,000. Ogaan is among the popular designer stores that stocks collections from multiple designers under one roof. It was launched in 1989 in New Delhi with the idea of promoting and showcasing design and craftsmanship from all over India. Some of the biggest names in Indian fashion have retailed their first collections at Ogaan. The store offers contemporary, modern collections, textile-based collections, Indian festive, formal and bridal lines as well as a wide range of costume and semi-precious jewellery.