Oner chalks out plans to open more EBOs, strengthen presence

Oner, the designer woman’s wear brand is planning to add more exclusive stories to prep up its presence. Targeted at women in the age group 18 to 40 years the brand has carved a niche for itself over the years. “We are planning to open more EBOs and fortify our large format store presence. We are present in almost all states and cities across India. We are expecting a 20 percent growth this year considering the current market situation,” says Rishav Jain, elaborating on the company’s future plans.

Expanding retail reach

Oner has three exclusive stores of its own and is also present in over 500 MBOs. The brand’s collection is with all major large format stores like Shoppers Stop, Reliance Trends, Globus, Biglife Ritu Wears and C&M. The company also has its own web platform and sells on third-party web sites such as Snapdeal, Myntra and Flipkart.

“Online retail is all about offer based selling, which is a challenge in itself because it affects our brick and mortar model. Both metros and non-metros have equal market share for our brand. Metros are tough because of increasing competition but the market is huge because of higher disposable income. Non metros have less competition but it has limited sales. We are doing well in both the markets,” opines Jain.

New range for A/W ’15

Currently, the brand is ready with its Autumn/Winter 2015 collection which includes a lot of products like jackets, blazers, coats, tops, cardigans, sweatshirts, active wear, bottoms and dresses. “This year, we have used more wool blend rich fabrics and yarns in a variety of colours to give maximum value to our customers. Apart from this, leather and suede fabrics are used extensively in jackets and dresses,” says Jain.