• Home
  • News
  • Retail
  • Online brand Turn Black opens maiden store in Delhi
Online brand Turn Black opens maiden store in Delhi

Retail

Online brand Turn Black opens maiden store in Delhi

By Shubhangi Bidwe

11 Sep 2019

E-commerce brand Turn Black sells only black clothing. The aim is to de-stigmatise the color in Indian fashion. From sketch to prototype to final product, Turn Black crafts its pieces with the same approach as the world’s design houses. A shopping destination for the busy, dynamic woman, it creates timeless pieces in all things black since this is a color that encapsulates the contradictions and complexities of human beings and is capable of being both severe and demure, chic and anti-fashion, seductive and conservative, common and avant-garde, all at the same time.

Turn Black launched in 2018 retails its men’s and women’s wear from its dedicated e-commerce store. The brand has opened its first brick-and-mortar store and this is in South Delhi. The store has a minimalist white interior with simple metal furnishings which, filled with the brand’s all-black ensembles, creates a striking aesthetic. The store launched with the brand’s latest women’s wear collection. The collection features a range of simple and versatile pieces such as the Black Mirage Chanderi silk co-ord, Midnight Flame linen bodice, Sojourn loose top, and Primavera gathered dress. The store will also be a space in which the brand can hold events, the first of which will be a in-black session, which will be a stage for creative minds to come and express themselves.