Only opens debut store in Jaipur

Danish label Only has opened its debut store in Jaipur. The brand is known for its colors and prints with denim pieces, printed jersey and cool, carefree knits. The store is spread over 1,200 square feet and has state-of-the-art décor. Only currently has 48 stores and 87 shop-in-shops spread across the country. With this store launch, the brand is looking at promoting the best of fashion and international trends.

Only’s aim is to denimise the world. Its latest autumn/winter collection has styles like Rock Steady, 60ies Mod Girl and Campus Forever. Only is a fast fashion brand for young women who are stylish and love experimenting with trends. The collection is chic, edgy, sexy and each style is crafted with innovative detailing that screams attitude. The styles are inspired by catwalks from around the world and each product from the collection is unique with a focus on feminine strength, self-confidence and style. The brand operates in 23 markets and has more than 300 brand outlets in Europe and the Middle East.

In India, the brand is promoted by Bestseller that also runs two other brands, Jack & Jones and Vero Moda. Bestseller is among the world’s leading retail clothing companies which has a presence in Europe, the Middle East, Asia and Canada.