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Pavers England targets having 100 stores in India

Retail

Pavers England targets having 100 stores in India

by Shubhangi Bidwe
27 May 2019

Pavers England targets having 100 stores in India over the next few years with a focus on metros, Tier I and Tier II cities. As of now, the UK-based footwear retailer has 40 exclusive stores and also has shop-in-shops at Reliance Retail, Lifestyle, Shoppers Stop, Westside, among many others. Pavers England which came to India in 2012, sells footwear, socks, belts, wallets, bags, and accessories. Deep values, a sense of shared destiny, and a whole lot of passion and love for shoes--these are the threads that bind Pavers England, both as a company and as a community. This is one of the very few global brands that thrive within this hands-on operational culture.

For options for stylish yet comfortable shoes for her own sensitive feet, Catherine Paver started a home-based business 45 years ago. In 2008, Pavers entered a joint venture with Foresight Group which led to creation of Pavers England - a dynamic brand with a focus on providing stylish and comfortable footwear and accessories.

The organised retail market for footwear is around Rs 7,500 crores and growing at 15 per cent a year. The market for premium footwear is growing even faster, at 30 per cent a year.