French baby and children's fashion brand Petit Bateau announced yesterday that it has entered into a distribution partnership with Fung Kids Limited, part of Hong Kong-based Fung Retailing Limited, to enter China's fast growing babies and children's wear market. The brand, which is privately-owned by the Rocher Group, also plans to open retail stores in China already in 2015, namely in Beijing, Shanghai and Qingdao.
“We are thrilled about this collaboration with an experienced retail partner who will open China’s doors to us. We are confident that Chinese mothers will quickly recognise the exceptional quality of our clothes for their children,” said Petit Bateau's CEO Patrick Pergament.
“Petit Bateau is an authentic, trusted brand that has a special French touch about it. At the same time it has the right feel for the discriminating consumers of today’s China," confirmed Pieter Schats, executive director of Fung Retailing Limited, which is part of the Fung Group.
He noted that the two partners had built their reputations on the strength and values of family-owned companies, each with roots going back more than a century: while the Fung Group was founded in 1906, Petit Bateau was created just a few years earlier in 1893.
The French brand designs and manufactures clothes, underwear and high-quality pyjamas for babies, children and adults and distributes them in more than 80 countries worldwide, among them the UK, US, Europe, Japan and South Korea.
Fung Retailing Limited focuses its businesses activities in Greater China and Southeast Asia, the two fastest-growing regions globally for the retail industry. The Fung Group with headquarters in Hong Kong engages in trading, logistics, distribution and retail. Global sourcing and garment firm Li & Fung Limited is a member of the Fung Group of companies.