Poney looks to grow in India

Malaysian kids wear brand Poney, which entered India in collaboration with Ajanta International, is looking to open 25 stores and 100 shop-in-shops over the next few years. Poney is targeting a turnover of Rs 150 crores in five years from India. It hopes to position itself as a mid-priced brand in the Indian kids’ wear market.

India and China are the key focus markets for the brand. Poney feels India offers huge potential, with rapid urbanisation and growing disposable incomes. It’s looking to tap gap in the market as, the country does not have many organised kids’ wear brands that offer quality and comfortable products, especially in Tier II and Tier III towns. The brand is looking at making accessories like children’s luggage, watches and sunglasses in the country. It has already opened the first standalone store in Delhi and hopes to follow this up with another in the capital soon. The focus is not just on key metros but also on Tier-II cities.

Its plans include selling online through e-commerce players, including children’s products portals. It will also look at starting its own portal by next year. Ajanta International is the master franchisee for the brand in India.