PropShop24 plans steady product expansion for growth

PropShop24.in retailing imported products under categories like house, office, gadgets, personal, bar and party, eyewear, kids and many others plans to add new categories like jewellery. Founded by Amtosh Singh, Utsav Vohra, Rohan Mangalorkarand Vishnu Malani, the 1.5 year old startup brings lifestyle products for Indian audience, sourced from around the world.

The platform has partnered with seven companies till date that include Kikkerland, DCI and Monkey Business from countries like the US, Germany, Israel and Thailand. It has two additional sourcing models for the products that include in-house designed products as well as collaboration with other designers and artists.

These artists design products for the startup, post which they are either outsourced or build at the manufacturing unit of the company in Mumbai. Usually, only paper products such as diaries and notepads are manufactured in-house. The company receives around 1,200 orders on a monthly basis with an average transaction size of Rs 1,250 per order. To carry out its planned product expansion plans, the startup is looking to raise around Rs two to three crore in funding.