Proyog to be launched on Myntra in August, to go public by 2021

Bangalore-based yoga wear startup Proyog, which launched its yoga suits on the first International Yoga Day on June 21, is now bringing its products on Myntra in August. The company is also looking at going public on the New York Stock Exchange by 2021.

The products are available in the US on Amazon, Proyog.com and Jabongworld.com. The company has got an initial funding boost from former Cafe Coffee Day chief executive Naresh Malhotra, and Ajay Malhotra, Managing Director of Dubai-based Vamm Capital.

Recently, Sanjay Nayak, India president at McCann Erickson Worldwide put in his papers after 14 years to launch Proyog. Nayak took over as Co-Founder and CEO of the Bangalore-based start-up. Its other founders include Dave Banerjee, Malika Baruah and Priyanktha Iyengar. The brand would follow ‘Make in India’ campaign, initiated by PM Narendra Modi for its global yoga wear brand, completely designed, developed and manufactured in India. Proyog would focus on creating a brand completely dedicated to yoga, for which it had undertaken extensive research with yoga teachers and textile engineers to develop the fabrics and 12 styles. The company aims to achieve a revenue target of Rs 300 crores by 2018.