Raymond launches a range of Italian suiting materials

Specialist in suiting fabrics, Raymond has unveiled a new collection of finest Italian suiting materials suited for both occasion-wear and formalwear purposes. The range is meant for customers seeking luxury fashion. The premium line named Regio ITALIA features quality fabrics in five different blends including wool silk, super 180s, super 150s, super 130s and super 120s.

Available both in the form of lengths as well as swatch samples, the collection, which would be updated periodically to keep up with the latest trends in international fashion, will be sold in select outlets across the country and at The Raymond Shops. The range was recently unveiled through a fashion show designed and styled by the Creative Director of Raymond, Vito Dell’erba. The event saw Bollywood actors like Dino Morea walk down the ramp.

The company has also made an online foray with a full-fledged virtual platform called RaymondNext.com, that will also include mobile apps. For this latest step, the company has roped in Vijay Basrur, a digital specialist who has worked with online startups like Quikr and Bazee.com. The e-platform will display all of company's brands, including Raymond, Park Avenue, ColorPlus and Parx, and products spread across textile, apparel, home furnishing and personal care accessories apart from customised design and styling services.