Reliance Brands to expand Steve Madden’s presence in India

Reliance Brands is looking to expand the presence of global shoe brand Steve Madden in India. The company is looking to open 10 stores of the brand by 2016-17. Reliance has marketing rights for the US-listed shoe brand in India and already operates around 15 stores across nine cities including Delhi, Chandigarh, Ludhiana, Bangalore, Pune, Hyderabad, Mumbai, Pune and Kolkata.

The aim is to explore untapped cities like Bhubaneswar, Guwahati, Cochin and Coimbatore among others. The company has brought many global brands to India such as Diesel, Superdry, Hamleys, Ermenegildo Zegna, Marks and Spencer, Paul & Shark, Thomas Pink, Kenneth Cole, Brooks Brothers, Payless Shoesource and Grand Vision. Almost 90 percent of the Steve Madden products sold in India are sourced from different manufacturing bases, depending on designs and styles.

Steve Madden is also available at all major online shopping platforms and Steve Madden India website that accounts for nearly 10 percent of the total pairs it sells.