Riot partners with Central to expand presence across India

Apparel and accessories brand, Riot, is spreading its wings across India through partnership with multi brand outlet, Central. Riot fashion wear is now available with five Central stores – one each in Mumbai, Surat and Ahmedabad and two stores in Bangalore.

The latest collection by Riot keeps up with the New Age international fashion and seasonal trends to offer a complete and contemporary range to choose from. Riot aims to dress the young Indian women in apparel and accessories which are fashionable, affordable and comfortable.

The knitwear brand caters to young men and women 18 to 45 years. It is a fashion focused brand and the range includes casual wear and denims. Round neck tees are the largest category among its portfolio, enjoying 45 to 50 percent of its overall business. The line on offer includes denims, shirts, sweat shirts, hoodies and jackets.

Riot, the retail venture of Suditi Industries, has exclusive brand outlets in cities across India and is present in all major large format stores and multi-brand outlets and top e-commerce portals and its website Riotjeans.com.