Fashion designer Rocky S has partnered with Shoppers Stop to launch his signature brand RS by Rocky Star. The range was unveiled by brand ambassadors and actors Bipasha Basu and Karan Singh Grover. RS by Rocky Star will be exclusively available across select Shoppers Stop stores in the country.
Apart from focusing on driving growth for its group companies, HomeStop, Hypercity and Crossword over the next three years, Shoppers Stop has announced plans to boost the First Citizen loyalty program and establish exclusive and private brands, which it expects to contribute 2 to 10 percent and 15 to 25 percent sales respectively. Shoppers Stop has exclusive brand tie-ups with cricketer Virat Kohli's 'Wrogn', 'Desigual', and will launch few more this year, including Sonam Kapoor and Rhea Kapoor's brand, 'Rheason'.
The company operates 72 stores at the moment and will expand its network to take the number to about 90 stores in the next three years across the country, while reaching out to its target audience spread across over 8000 pin codes in India through omni-channel strategy.