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Ruchika Sachdeva wins Vogue India Fashion Fund

By Sujata Sachdeva

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Retail
At the finale party of Vogue India Fashion Fund that took place on October 28 in Delhi, after months of preparation and two rounds of judging, the VIFF jury finally announced Ruchika Sachdeva of Bodice as the winner for 2014. Sachdeva beats finalists Karishma Shahani Khan, Quirk Box, Ragini Ahuja of Ikai and Hemant & Nandita with her minimalist and fuss-free designs. While designers Ragini Ahuja, Rixi Bhatia and Jayesh Sachdev of Quirk Box followed Sachdeva as first runner-up and second runner-up respectively, designer duo Hemant & Nandita was awarded for creating the best phone covers for Micromax. Ragini Ahuja's Tigre Blanc vodka-inspired ensemble created in the second round of judging was chosen as the best amongst the five contestants.

Sachdeva walked away with a lot more than Rs 25 lakh to help grow her label. She will also be featured in Vogue India, and has won a chance to design an exclusive collection of clothing for Van Heusen. Winning the Fashion Fund has also given her access to prominent platforms in the industry, mentorship from Vogue, PR support and media coverage, and a year-long business/creative/marketing mentorship with an industry professional.

The do was attended by Tarun Tahiliani, jury member Suneet Varma, Shivan Bhatiya, Narresh Kukreja, Rohit Gandhi, Rahul Khanna, Atsu Sekhose, Anand Bhushan, Pranav Mishra and Shyma Shetty of label Heumn, Dhruv Kapoor, Niamat Bakshi, photographer Anushka Menon, Kalyani Saha Chawla of Dior, Kitsch's Priya Sachdev, Rishabh Tongya of Diacolor and model Leno Kenze.

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Vogue