Ruosh opens at Infiniti Mall, Mumbai

Footwear brand Ruosh has opened doors to its new store at Infiniti Mall in Mumbai. Created around the philosophy celebrating style, the Ruosh store is spread across 580 sq. ft. and offers a variety of footwear across casual, club and formal along with accessories like wax polish, cream and shoe shines. Through a multi-retail strategy, men’s footwear label Roush is now present in around 22 EBOs in six cities like Mumbai, Delhi, Bangalore, Hyderabad, Chennai and Pune. The company now aims to establish its retail presence through large format stores and distributors across metros and Tier II cities apart from ecommerce platforms such as Myntra, Jabong, Amazon and Flipkart.

After carefully studying men’s footwear buying habits, Ruosh realized tan and brown shoes are in trend. Also rising fashion and brand consciousness among men is leading them to spend as much as Rs 10,000 to 17,000 on shoes for special occasions. The company found out that men are also choosing design elements like braided saddle and woven uppers and Monk Strap shoes.

Sara Soule, the company behind Ruosh, was a contract manufacturer of soles and shoes, which supplied to brands such as Bata, Clarks, Kenneth Cole, Espirit and Hush Puppies. Now it is focusing on expanding its core manufacturing business by boosting its front-end retailing venture.