Saif Ali Khan is the new face in India for European brand Selected Homme

Saif Ali Khan is the new brand ambassador for Selected Homme. The brand sees the actor as an extension of itself – sharp, understated and striking. The European men’s wear brand plans to expand to multiple markets across India. The brand is committed to making every collection as sustainable as possible. Selected Homme is all about premium fabrics and classic styling with a strong focus on quality. The brand offers a subtle and interesting addition to the premium men’s wear segment with its impeccable tailoring. The collection complements the modern lifestyle and seamlessly adapts to the fashion preferences of men.

Selected Homme is owned by Bestseller, the Danish clothing company, which operates brands like Jack & Jones, Only and Vero Moda. The brand is present in 15 countries through more than 2500 wholesalers worldwide. The brand opened in 1997. Selected Homme is present in Bangalore, Chandigarh, Hyderabad and New Delhi and at leading department stores throughout the country. While Jack and Jones, Vero Moda and Only target a slightly young audience, Selected Homme addresses the fashion preferences of young as well as mature men. The premium men’s wear category in India is on the rise with men desiring to sharpen their personalities with bespoke styling.