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Satya Paul forays into home décor segment

By Sujata Sachdeva

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After successfully being a part of the Indian fashion industry for almost three decades, The House of Satya Paul has made a foray into the home decor and furnishings segment with the launch of its Satya Paul Home capsule line.

The Autumn/Winter 2015 collection of the brand is an extension of the nuances of colour and design translated into a unique assortment of vibrant, quirky and flamboyant bed throws and cushion covers. With the festive season around the corner, the new collection carries classic leopard and paisley motifs along with contemporary elements like rose petal prints, colourful brush strokes and colour blocking.

Recently, actor Shah Rukh Khan’s wife Gauri Khan as well as Disney India’s licensing arm collaborated with the eponymous designer label to launch a line of saris and tunics. Part of Genesis Colors since 2001, Satya Paul's evolution from the first Indian designer sari label to a global brand for international couture is rested upon the intrinsic value, of proactive response to the entire universe it operates in and not just the fashion fraternity.

Satya Paul