Soch will open 35-40 outlets in 2016

Soch, the ethnic Indian wear brand, will set up 35-40 outlets by next year. Of these, 20-25 stores will be set up through franchises. The brand was set up in 1995 with one store. Today, it has 62 stores across India including cities like Bangalore, Mysore, Mangalore, Hubli, Chennai, Coimbatore, Cochin, Vijayawada, Indore, Bhopal, Kanpur, Salem, Dharwad, Tumkur and Calicut. The brand offers affordable ethnic wear. It has redefined traditional women’s wear for all ages. It boasts a wide range of stylish and elegant designer ethnic wear like salwar kameez, kurtis and tights.

Vinay Chatlani, MD and CEO, points out that the company has plans to expand in Central, West and South India and later in North and East India.