Solly Jeans opens three concept stores in India

Solly Jeans Co by Allen Solly crafted from original selvedge fabric, designed to make every pair last longer, and fade gently, recently launched three new standalone concept stores, developed by Dalziel & Pow London. These have opened doors in Pune, Bangalore and Chandigarh.

The new stores of denim brand by Allen Solly -- Solly Jeans Co creates an experience of cult denim culture offering unique and off-beat styles and washes in denim fashion. The inspiration however is very British taken from the parent brand, Allen Solly. The store interiors follow British heritage of the brand in every visible aspect yet the overall concept tries to be different. Having a contrasting combination of retro unfinished walls with clean furniture and fittings, elements like mosaic tile inlay, a hand crafted carpet, work bench like tables make these stores stand out against the other denim brands for youth.

The brand has offers both New Age fashion and informal work wear, carefully segregated in different zones as per fits and styles. The zones display a line-up of shirts, tees and accessories along with the core denim collections. The merchandise placement follows formal style with full formal mannequins in the windows as well as busts in-store featuring layered ensembles across each zone.