Spykar to increase store network pan India

Spykar, one of India’s top domestic jeans brand, is looking to opening about 250 stores in the next five years through the franchise route. Currently the brand has got 200 Exclusive Brand Outlets (EBO) spread across the country. The brand is looking to spread to more metros and Tier I, II and III cities across the country. The cities on their radar are: Noida, Kolkata, Pune, Mumbai, Jamshedpur, Indore, Calicut, Kota, Bangalore, Hubli, Coimbatore, Vadodara, Lucknow, Ghaziabad, Ranchi, Jaipur, Alwar, Udaipur, to name a few.

The casual and denim brand creates concepts every season, on which the entire collection is based. For A/W 2015 the concept is ‘Spykadelic’. The range is all about casual wear from denims to non-denim like shirts, T-shirts, jogger pants and so on. The line has a lot of styling and core products. For Autumn/Winter, the collection has distressed and frayed products, with a vintage feel. A lot of garments are based on indigo dyes, which is a critical component of the ‘Spykadelic line’. The brand is aimed at the youth and hence does a lot of innovation to its products. Last year, the company reported a turnover of Rs 190 crores and this year, it expects to register 30 to 32 percent growth in business.