Styletag receives fresh funding, will add more labels

Styletag has raised Rs 50 crores from angel funding by the Embassy Group. Embassy is one of India's leading property developers with a track record of over three decades. Styletag is an online curated fashion and lifestyle start up. The company now plans to use the funds to further expand its range of private labels, acquire a medley of other designer brands and strengthen its team to complement its capabilities.

Styletag has grown exponentially since its launch and is committed to inspiring customers with superior lifestyle, through an engaging and enriching experience. It offers fresh fashion every day, with a unique blend of ethnic and western wear, both Indian men and women across age groups.

The company also aims to aggressively retail online to successfully reach out to style aficionados. Launched in 2012, Styletag is looking to touch gross merchandise value anywhere between Rs 50 to Rs 70 crores by the end of this year. The start-up will soon achieve the milestone of one lakh unit orders this festive season. Styletag foresees scaling up to 100 omni-channel models across the major cities of the country in less than two years.