Suditi bags license for top global football clubs’ merchandise in India

BSE listed company Suditi Industries has bagged the official apparel licensing right of legendary football clubs Real Madrid, FC Barcelona and Manchester City. Suditi will manufacture and retail fashion apparels inspired by these brands in India. The deal was cracked with Viacom18 for FC Barcelona and Bradford License India for Manchester City FC.

Indian football fans can now grab their favourite licensed clothing like T-shirt, sweatshirts, polos, jackets, track pants and boxers for men that would be retailed by the company. For FC Barcelona, an exclusive line with digitalised signatures of players like Lionel Messi, Neymar, Andres Iniesta and Luis Suarez will be presented including a special FCB kids’ line.

The coveted pieces of football merchandise would be available at the major departmental stores, large format stores, MBOs, Riot stores as well as leading online platforms.