Tag Heuer to enhance customer experience for growth

Swiss watchmaker Tag Heuer has decided to bring in fresh collections while improving in-store experience as well as services as a part of its growth strategy in India. The brand, owned by French luxury conglomerate LVMH, is currently among the top three Swiss watches category in terms of revenue in the country.

Rado and Rolex under Tag Heuer are a huge fashion statement. Currently ranking at the 18th position in the world distribution of TAG Heuer exports, the group aims to bring it in the top 10 in the next decade. The brand as of now enjoys 10 percent of market share in the Indian luxury watch market where 100,000 units get sold, while the market leader Omega has 15 percent share of the luxury watch market in India.

Of late, owing to the economic uncertainty in the Indian market ahead of the general election, have affected Swiss watch exports to India. Swiss watch exports to India fell 7 percent in January 2014 from January 2013 after increasing 9.2 percent in 2013 from the previous year.