Tata International brings Aerosoles shoe range to India

Tata International, a global trading and distribution company of the Tata Group, has commercially launched the American women's footwear brand Aerosoles in India. US-based Aerogroup International and Tata International had first announced the strategic alliance between them to produce and market Aerosoles brand in Europe and India in 2012. Tata International had acquired the licensing agreement for 35 years.

The Tata Group company invested 1.5 million dollars (over Rs nine crore) as an initial investment into the brand, now it will make further 3 to 4 million dollars (Rs 18 to over Rs 24 crores) in phased manner over next 3 to 4 years. Aerosoles aims to earn a revenue worth Rs 180 crores in the next three years from India by selling five lakh pairs of Aerosoles. Europe contributes around Rs 180 crores and is expected to bring Rs 300 crores in the next three years. The company has tied-up with multi-brand retail outlets like Metro Shoes, Regal Shoes, Rocia, Inc 5 and Tata company Westside.

The company has also partnered with fashion portal Jabong.com in the e-commerce space. The plan is also to introduce bags and accessories for women in the next 12-18 months as well as men's shoes under the brand.