Titan Company to focus on omni-channel model for growth

Titan Company is working on a digital strategy to compete with ecommerce rivals, while boosting online sales. To implement the plan, the company has also appointed a new Chief Digital Officer. The company’s product range is available on four third-party platforms such as Flipkart, Amazon and Snapdeal as well as its own website. The aim is to work with online platforms while effectively driving sales through its own omni-channel model.

Instead of investing in marketing or advertising strategies to woo customers, the company is banking upon its loyalty programme that already enjoys a large base of eight to nine million consumers, who have now shifted to its unified loyalty programme. Focus on blending business through brick-and-mortar and online is going to be the company’s agenda.

Titan currently operates 430 exclusive World of Titan stores and 150 Fastrack stores. Sonata brand under the Titan portfolio is available in over 11,000 outlets across the country. The plan is to now launch 70 new stores between Fastrack and World of Titan outlets and five to six stores of Helios, where the company retail various brands.