Titan Eye Plus to launch 60 new stores this fiscal year

Titan Eye Plus, a part of the Tata Group aims to open 60 new stores in this fiscal as per its aggressive retail expansion strategy. The company also plans to increase distribution of its in-house brands like Fastrack and Glares. Sunglasses in the Titan Eye Plus stores are priced between Rs 500 to Rs 30,000. Apart from in-house labels like Fastrack and Glares, the company also sells international brands like RayBan, Vogue, Espirit, Tommy Hilfiger, Mont Blanc and Bvlgari.

At the moment, there are over 300 Titan Eye Plus outlets in the country. To expand its pan-India reach, stores will be opened in 20 towns for the first time. The brand that started as a watch manufacturer and retailer, later also launched other products like jewellery and eyewear as well as personal accessories such as bags, belts, wallets and perfumes.

Fastrack had also introduced helmets by outsourcing their manufacturing to Italy's AGV SpA's India arm Cyber AGV that makes helmets for Harley Davidson, Royal Enfield and Vespa. Fastrack launched into 1998, was treated as a separate entity in 2005 targeting urban youth in the age group of 15-25 years. So the label gradually launched youth-centric products such as watches, sunglasses, bags, belts and wallets to woo them.