Trent partners Portugal's Sport Zone

Sport Zone, Portugal’s leading sports retail chain has partnered with Trent, a part of the Tata Group to enter India. Sport Zone, headquartered in Iberia and owned by Sonae, is the largest chain of sports shops in Portugal.

The innovative products and equipment developed and marketed by Sport Zone will be available to Indian customers in franchised stores and shop-in-shops in department stores managed by Trent. The partnership plans to open the first five Sport Zone stores in India by end of 2016.

Established in 1997, Sport Zone offers a wide range of sports goods and equipment of leading international brands as well as exclusive brands and has over 100 stores across the world. Sport Zone also markets its brands and innovations worldwide since its exclusive brands are available through wholesale channels in 22 countries.

Sonae is one of the largest retail groups in Portugal with two major partnerships in shopping centers called Sonae Sierra and telecommunications - Sonaecom businesses. At the end of 2014, Sonae achieved turnover of around 5 billion euros (over Rs 34,300 crores).