Turkish brand Dogo enters India through Fashionandyou.com

Turkey-based brand Dogo that offers deals in footwear, bags, accessories, home décor and clothes, has entered India through an exclusive tie-up with e-commerce portal Fashionandyou.com. Dogo, present in 39 countries, has over 5,000 original designs created for shoes, bags, clothes and home decoration products.

Recently, Fashionandyou announced plans to raise around 50 million dollars (over Rs 300 crores) to take advantage of the demand prevailing in high margin fashion business. Though the company was not able to make the most of an opportunity, when there were no competitors in the fashion space, it now aims to try hard to take on its rivals like Myntra and Jabong. There are several steps the company has planned to reach to its target consumer base in a robust manner.

Though the overall product -category mix will remain the same with 16 main categories and 34 sub-categories, the focus would be on expanding its merchandise making international brands, a part of its portfolio. To achieve this, the company will create sourcing hubs in US/Europe and China after identifying key alliances in these regions.