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Two new Jashn stores launched in New Delhi

By Sujata Sachdeva

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Two new stores of sari brand Jashn has opened its doors in New Delhi. The company already operates with 80 stores across India. This is the first time that Jashn has ventured into the northern market with two new store openings at Rajouri and Pacific Mall in the capital.

While the Rajouri store is spread across 650 square feet, the Pacific Mall store is spread across 1,300 square feet. Both stores have on offer a complete range of ethnic wear and extensive bridal wear along with the new festive collection inspired by the 'sheer magic' theme.

Founded by Rahuul Jashnani, Jashn saris is headquartered in Mumbai. The product range from the brand is also available with leading online platforms such as flipkart.com, snapdeal.com and amazon.in and in large-format stores such as Shopper's Stop and Central.

In 2003, the company realised that there was room in India for a home-grown brand of saris. Indian retail was at a very nascent but exciting stage with the mushrooming of a whole lot of malls. In October 2003, Jashn – a sari brand was launched with a store at R City Mall in Mumbai. It added a second store in Abu Dhabi — at Al Wahda Mall — and its third in the UAE in 2012. The plan is to expand in key overseas territories, including the UK, Singapore and Sri Lanka.

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