US Polo Assn to expand India presence

The US Polo Association brand managed by USPA Properties, a wholly owned subsidiary of the United States Polo Association (USPA) is eyeing expansion in India keeping the rising demand from consumers in sight. The company is betting big on India as an important market for spreading the brand presence.

The aim is to increase store-count from 203 brand showrooms to 250 by the end of this year apart from expanding its range to kids and denim wear segments launching exclusive outlets in 2015.

US Polo opened its first store with India partner Arvind Brands. Established in 1890, United States Polo Association is the governing entity of the polo sport in the United States and Canada. The brand caters to men and women and children who like looking good, while maintaining their signature casual appearance. The range comprises of home textiles, promotion items, marine products and more in addition to underwear and ready-to-wear for men, women and children; accessories, shoes and leather.