Wacoal, Japanese luxury lingerie brand set to enter India

A new entrant in India’s lingerie market will be Japan’s luxury brand Wacoal which is planning to invest nearly Rs 20 crorea and open 75 stores in the next five years. Wacoal products are priced between Rs 2,000 to Rs 4,000. The brand will be sold on online platforms and other multi-brand outlets.

The Kyoto-based brand is known for its knowledge, creativity and skill. It is credited with having launched several product innovations across different markets in the world which have now become an essential part of every well-stocked woman’s wardrobe.

Wacoal was established in 1949 and has a presence in 66 countries including North America, Europe and Asia. In India it has partnered with Periwinkle Fashions and will be in direct competition with LaSenza, Marks & Spencer and Triumph. The Indian lingerie market is huge and pegged at Rs 17,000 crore.

Yuzo Ide, director, vice president and corporate officer, Wacoal Corp is excited about Indian entry. He said that India had always been on their radar especially with the luxury retail sector growing tremendously in the last decade or so.