Wills Lifestyle to open 20 stores every year

ITC-owned Wills Lifestyle, which completes 15 years of its journey this year, plans to open 20 stores every year for the next three years. As of now, there are 109 Wills Lifestyle stores across 50 Indian cities. The collection is also available across all leading departmental stores, MBOs and all leading online fashion platforms.

The company offers four collections under Wills Classic formal wear, Wills Sport casual wear, Wills Clublife evening wear and Wills Signature designer wear. ITC’s lifestyle retailing business division has established a nationwide retailing presence with its apparel brands Wills Lifestyle and John Players.

“During the year (FY15), the performance of lifestyle retailing business was impacted by the continuing slowdown in discretionary consumption expenditure. The rise of online apparel retail, aided by heavy discounting and consumer offers, also impacted performance,” ITC said in its recently released annual report “Wills Lifestyle and John Players continue to be driven on digital platforms to enhance reach, increase awareness and tap online sales potential including through social media and specific e-commerce portals,” it added.