Window Shopping 2.0: Visual Concept vs. Interactivity

Over the years, window shopping merchandising has undergone significant changes since its start in the 18th century. The concepts have continually evolved, influenced by changes in consumer behavior, cultural aspects, the rise of emerging technology, and other social factors. Lets explore its transformation from practical, static product displays to the immersive AR window shopping experiences it offers today.

Window shopping and festive period

Window shopping gained popularity in the early 20th century due to industrialization and economic growth. The introduction of plate-glass windows allowed department stores to showcase goods, attracting passersby to enter the store. Harry Gordon Selfridge, founder of Selfridges in London, was a pioneer in this, using his windows to display merchandise and wartime news, turning them into city attractions.