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Women’s fashion brand Blue Sequin goes online

By Sujata Sachdeva

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Retail

Apparel brand for women, Blue Sequin, which targets girls and women in the age group 14-40 years, is now retailing online. The company has tied up with The Eshopbox, a fashion e-commerce service provider. This association will help Blue Sequin to increase its market spread and improve its online sales as The Eshopbox will help the site to display a wide array of designs.

The Eshopbox is run by a team who have the best skills of technology, order fulfilment and marketing. With such a combination on board, it is inevitable that Blue Sequin will not benefit. In fact, Ravinder Punihani of Blue Sequin says that they decided to collaborate with The Eshopbox because of the ‘cost effectiveness of its services along with the latest technologies which are used’.

The Eshopbox drives commerce for fashion brands and provides a unique, brand-centric experience to customers.

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