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Women’s knits brand Indianink plans to open 15 stores

By Sujata Sachdeva

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Retail

Indianink, a knitwear solutions brand, is planning to open 10-15 stores by the end of this quarter. At the same time it is looking for franchise partners for expansion. They are looking to expand in Tier II and III towns.

Suditi Industries, the parent company of Indianink, recently opened in Jaipur. The brand offers a one-stop shop solution Indian wear clothes for women. The range on offer includes kurtas, tunics, leggings, skirts, pants, salwar kameez, dupattas palazzos, dresses etc. The clothes have an ornamental, designer touch to them even though they are all ethnic wear. The clothes are made keeping in mind the highly fashion sensitive Indian women of today.

After Jaipur, the next launch will be in Bareilly followed by Banaras and other locations. The campaign was kicked off with the opening of a store in Udaipur during the festive season. The idea is to open stores all across the country. Ajay Nihalani, CEO, Indianink, Suditi Design Studio is confident of fulfilling the requirement of ‘today’s woman in terms of wardrobe solutions’. Indianink clothes are both ‘contemporary and fusion wear styles that are modern yet rooted to Indian culture’. The range consists of ‘unique silhouettes, styles, prints, hues that convey a story in itself’.

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