W, a premium fusion wear brand for women opened a new store in Ahmedabad. Spread across 687 sq. ft, the store is located at One Mall, a popular retail destination in the city. The store displays latest and vibrant collection with a complete range of styles featuring an extensive mix of kurtas, fashion bottoms like palazzos, skirts, trousers, dupattas and accessories to match every occasion, mood and personality. W offers Indian fusion wear and stays a step ahead of the fashion curve. In their Festive’19 collection, W offers different designs and silhouettes; providing a complete wardrobe solution for women. Keeping with tradition, this season W goes sustainable and fashionable yet again with its latest ‘Pop Sets’, catering to a class of consumers who prefer stylish and sustainable products. Presenting the perfect union of pop colors & trendy silhouettes, the brand takes an unconventional approach to the festive dressing.
The highlight of the store is the new store design adopted by W to display the new categories of merchandises differently. The most prominent feature is the usage of white as the principal colour that helps better focus on colours of the merchandise. The new format highlights the brand better displaying all the styles of the season. There is an interesting window display to attract customers’ attention as well as the key styles of the season are highlighted at the centre of the store. The store showcases the merchandise through podiums of display fixtures, lighting fixtures and taller display units thus providing the customers a delightful shopping experience.