WROGN eyes retail expansion through exclusive stores

‘WROGN’, a fashion brand targeted at the young, plans to expand its reach by opening exclusive retail outlets in metros, while perking up presence in other points of sales. The brand is co-owned by current cricket test captain Virat Kohli and Universal Sportsbiz. In the ongoing fiscal, the brand will open five exclusive outlets at places including Delhi, Mumbai, Hyderabad and Bengaluru and will also add around ten shop-in-shops at Shoppers Stop stores.

WROGN is already present through 60 to 65 counters at Shoppers Stop stores and aims to take this number to 72 by the end of this fiscal year, while opening doors to its own five flagship stores. Plan is also to launch the label in the overseas market in the next two to three years. WROGN also enjoys online presence on Myntra, which contributes up to 40 percent of its revenue.

Meanwhile fashion label ‘Imara’ promoted by actress Shradha Kapoor will also expand its reach with 72 points of sales. Universal Sportsbiz’s target is to drive total sales of 10 million dollars (over Rs 66 crores) from both these labels, by the end of this year.