Cover Story Expands its Retail Footprint with The Second Store in Bangalore!

Bangalore, April 2019:

Cover Story, a fast fashion brand for women by Future Style Lab, will be launching its new store at Phoenix Market City, Whitefield Road, Bangalore. This is Cover Story’s 2nd store in Bangalore and 28th exclusive store in India, with an existing presence across Mumbai, Delhi NCR, Bangalore, Surat, Pune, Kolkata, Chennai, and many other cities. The store is spread across 919 sq. ft. area, at a prominent location in the mall amidst the most fashionable brands around.

Phoenix Market City is one of the most happening malls in India and is a perfect location for Cover Story with its state-of-the-art retail havens, entertainment zone, F&B options, and signature hospitality services. With the latest in fashion trends available here at Phoenix Market City, Bangalore, it is every fashionista’s ultimate shopping destination.

The new store will stock the latest SS19 collection: Rivera- that comprises of apparel inspired by the nautical trends with traditional prints with stripes in bold and graphic form. The flowy crepes, cotton, and schiffli make them perfect for the upcoming spring! & Escape- takes a feminine approach towards the workwear that is heavily accessorized with oversized pockets, contrast stitching, and natural trims. This collection embraces colors like Rust and Khaki with boiler suit, shirt dresses and more! Whereas Urban Dreams showcase minimal workwear in sheer fabrics & pastel tones.

The Enchanted collection takes a pretty feminine turn, with dresses perfect for the summers. Lace/ lace trims and embroidered mesh moves on into vintage prints in pretty colors like lemon, mint, and blush.

Other collections recreate classic looks like - Miami Nights introduces 80’s party trend with shimmer and sequins! Slinky draped shapes with shoulder and neck focus, sexy body con silhouettes give a fresh change with highlighted prints in jewel & neon tones on silver and black background. The collection, Greater Plains recreates a pretty prairie look from the plains of western America with Soft checks, gingham and meadow florals in linen, cotton, and shiffli.

At present Cover Story has 27 exclusive outlets across Delhi NCR, Mumbai, Surat, Kolkata, Coimbatore, Kochi, Chennai, Indore, and Vadodara. Overall Cover Story is present across more than 80 doors at Central, Kapsons, Iconic & Sohum. Additionally, the brand has its own online store to help cater its customer from anywhere, by simply visiting the website – Coverstory.co.in. Cover Story is retailed through online marketplaces including Myntra, Jabong, Amazon.in and Koovs.

About Cover Story

Cover Story is a fashion retailer of women’s clothing and accessories, with the Style Lab headquartered in London. The brand provides fresh and fast fashion, while innovatively integrating global designs in an Indian context. The core of the brand is to provide new collections every week of every month at competitive prices. The Cover Story essence is resolutely feminine, classy and experimental. It has created its own language of style, with stylish pieces and sharp details. Cover Story addresses the sartorial needs of the contemporary woman who is a citizen of the world.

Accessories and Shoes:

Trendy accessories and shoes are key components of the collection. Inspired by the above stories, accessories include a range of bags which are available in a vast color palette and are designed to amplify one’s style. Shoe styles are expansive; women can choose from chic heels to smart casual flats, depending on the occasion.

About Future Style Lab:

Future Style Lab is a design studio launched by Future Group. The lab is based in the ever fashion-forward city of London and is headed by Manjula Tiwari, CEO. Future Style Lab aims to set the pace for India’s fast-fashion business by integrating global fashion design with smart and efficient sourcing.