Latest Articles in Press

Kartik Aaryan and Ananya Pandey groove to the beats in the latest Skechers hotshots campaign

From campus corridors to concert crowds, the HotShots range blends all-day comfort with bold style — moving to the rhythm of young India. Credits: SKECHERS Skechers, The Comfort Technology Company™, announces the launch of HotShots, a lifestyle sneaker crafted for a generation that refuses to stand still. Designed to keep pace with everyday...

FashionPress Release

Adidas & Audi Revolut F1 Team Reveal Their First Range, Built for the Entire Team and Its Fanbase

Today, adidas and Audi Revolut Formula 1 Team unveil their first performance-optimized team and fanwear range, marking the start of their journey together. Designed expertly for those racing around the track to those cheering in the grandstands, and beyond, the collection fuses style-first design cues with industry-defining technology from two...

BusinessPress Release

The LYCRA Company Appoints RADCCO as New Distributor in India

The LYCRA Company, a global leader in innovative and sustainable fiber solutions for the apparel and personal care industries, has named RADCCO as its exclusive distributor in India. The New Delhi-based company succeeds SmarText Solutions and will represent the company’s full product portfolio nationwide, effective February 1. RADCCO is a...

FashionPress Release

Skechers continues championship journey with Mumbai Indians

Skechers, The Comfort Technology Company®, begins a third consecutive season with the Mumbai Indians as the defending champions embark on the 2026 cricket season in the India Women’s T20 League. Following the championship season in 2025, the Mumbai Indians Women’s team returns to the field carrying a legacy of excellence, resilience and a...

RetailPress Release

Salsa Jeans opens three new stores in India, bringing total footprint to nine locations

Salsa Jeans, the Portuguese brand recognised for its innovation in jeans and denimwear, has accelerated its expansion in India one year after entering the market. The fashion label has opened three new retail spaces, bringing its total number of locations in the country to nine. This move reinforces Salsa Jeans’ commitment to one of the most...

ResearchPress Release

Synthetic viscose fiber market to reach 37.4 billion dollars amid sustainability push

The global synthetic viscose fiber market is projected to expand significantly over the next decade, according to a new report from Allied Market Research (AMR). The market, valued at 19 billion dollars in 2024, is forecast to reach 37.4 billion dollars by 2034, registering a compound annual growth rate (CAGR) of seven percent. This growth is...

FashionPress Release

Skechers Ambassadors Kartik Aaryan and Ananya Panday join the 6th Walkathon

Skechers, The Comfort Technology Company® and a global leader in performance and lifestyle footwear and apparel, successfully concluded the 6th edition of the Skechers Walkathon at Inorbit Mall, Malad, Mumbai. Bollywood stars and Skechers Brand Ambassadors Kartik Aaryan and Ananya Panday joined thousands of fitness enthusiasts at the event,...

FashionPress Release

Steve Madden names Shanaya Kapoor as its brand ambassador in India

Steve Madden, the globally recognized leader in footwear and accessories, announced the appointment of Bollywood actress Shanaya Kapoor as its first-ever brand ambassador in India. This strategic partnership underscores the brand's commitment to the Indian market and aligns its bold, expressive design philosophy with a rising cultural icon. The...

FashionPress Release

H&M celebrates a decade of Fashion in India

H&M marked a spectacular 10-year milestone in India with a landmark event in Mumbai set in Famous Studios, bringing its ethos of liberating fashion for the many to life. The evening brought together fashion, music, and creativity in a celebration that reflected the brand’s deep connection with India’s dynamic cultural tapestry. Credits: H&M The...

FashionPress Release

Levi’s® and Pixar celebrate 30 years of Toy Story with a Western-inspired collection

As the first computer-animated feature film, it forever changed the world of animation and captured the hearts of generations of fans. To celebrate this milestone, Levi’s® and Disney Pixar have joined forces for an exclusive collection. This collection showcases the adventurous, Western-tinged character of Woody and the playful spirit of Toy...

FashionPress Release

Rashmika Mandanna Joins the Swarovski Asia Family as Brand Ambassador for India

Swarovski proudly announces actor Rashmika Mandanna as its new Brand Ambassador for India, marking a milestone for the Austrian luxury house as it strengthens its presence in one of its fastest-growing markets. India, a vibrant market with a deep affinity for jewelry and self-expression, continues to play a pivotal role in Swarovski’s global...

FashionPress Release

Ukrainian Fashion Week Reveals SS26 Official Schedule

From 4 to 8 September, 2025, Ukrainian Fashion Week returns to Kyiv, bringing together over 50 Ukrainian fashion brands across the broadest range of formats in its SS26 official schedule. This edition is dedicated to the intersection of fashion and culture, exploring fashion’s power as a cultural code and as a means of preserving national...