Latest Articles in Press

Bershka launches in Bengaluru at Phoenix Mall of Asia

BERSHKA, a brand of the Inditex group, launches in Bengaluru and it is bringing its creative collections to the city at Phoenix Mall of Asia. Bershka is a bold and ambitious retail brand for a young audience that empowers young people to express their boldest selves. At Bershka we embody the excitement of defining your own style, serving as a...

FashionPress Release

Steve Madden India Says Hello Spring with Shanaya Kapoor

Steve Madden India announces Hello Spring, its Spring Summer 2026 campaign fronted by Shanaya Kapoor. At its core is the Anti-Tea Party - a playful disruption of spring’s expected codes, where tradition is reworked with an unexpected edge. As the brand expands across key cities nationwide, it enters the season with a sharper, more confident...

FashionPress Release

Onitsuka Tiger unveils Denvita SS26 collection in India

Onitsuka Tiger has officially launched its DENIVITA Collection in India, marking a celebration of premium Japanese craftsmanship for the Spring/Summer 2026 season. The collection is now available at select stores and online, bringing the concept "Color your 'vita' with ONITSUKA TIGER DENIM" to Indian fashion enthusiasts. The DENIVITA collection...

FashionPress Release

Kartik Aaryan and Ananya Pandey groove to the beats in the latest Skechers hotshots campaign

From campus corridors to concert crowds, the HotShots range blends all-day comfort with bold style — moving to the rhythm of young India. Credits: SKECHERS Skechers, The Comfort Technology Company™, announces the launch of HotShots, a lifestyle sneaker crafted for a generation that refuses to stand still. Designed to keep pace with everyday...

FashionPress Release

Adidas & Audi Revolut F1 Team Reveal Their First Range, Built for the Entire Team and Its Fanbase

Today, adidas and Audi Revolut Formula 1 Team unveil their first performance-optimized team and fanwear range, marking the start of their journey together. Designed expertly for those racing around the track to those cheering in the grandstands, and beyond, the collection fuses style-first design cues with industry-defining technology from two...

BusinessPress Release

The LYCRA Company Appoints RADCCO as New Distributor in India

The LYCRA Company, a global leader in innovative and sustainable fiber solutions for the apparel and personal care industries, has named RADCCO as its exclusive distributor in India. The New Delhi-based company succeeds SmarText Solutions and will represent the company’s full product portfolio nationwide, effective February 1. RADCCO is a...

FashionPress Release

Skechers continues championship journey with Mumbai Indians

Skechers, The Comfort Technology Company®, begins a third consecutive season with the Mumbai Indians as the defending champions embark on the 2026 cricket season in the India Women’s T20 League. Following the championship season in 2025, the Mumbai Indians Women’s team returns to the field carrying a legacy of excellence, resilience and a...

RetailPress Release

Salsa Jeans opens three new stores in India, bringing total footprint to nine locations

Salsa Jeans, the Portuguese brand recognised for its innovation in jeans and denimwear, has accelerated its expansion in India one year after entering the market. The fashion label has opened three new retail spaces, bringing its total number of locations in the country to nine. This move reinforces Salsa Jeans’ commitment to one of the most...

ResearchPress Release

Synthetic viscose fiber market to reach 37.4 billion dollars amid sustainability push

The global synthetic viscose fiber market is projected to expand significantly over the next decade, according to a new report from Allied Market Research (AMR). The market, valued at 19 billion dollars in 2024, is forecast to reach 37.4 billion dollars by 2034, registering a compound annual growth rate (CAGR) of seven percent. This growth is...

FashionPress Release

Skechers Ambassadors Kartik Aaryan and Ananya Panday join the 6th Walkathon

Skechers, The Comfort Technology Company® and a global leader in performance and lifestyle footwear and apparel, successfully concluded the 6th edition of the Skechers Walkathon at Inorbit Mall, Malad, Mumbai. Bollywood stars and Skechers Brand Ambassadors Kartik Aaryan and Ananya Panday joined thousands of fitness enthusiasts at the event,...

FashionPress Release

Steve Madden names Shanaya Kapoor as its brand ambassador in India

Steve Madden, the globally recognized leader in footwear and accessories, announced the appointment of Bollywood actress Shanaya Kapoor as its first-ever brand ambassador in India. This strategic partnership underscores the brand's commitment to the Indian market and aligns its bold, expressive design philosophy with a rising cultural icon. The...

FashionPress Release

H&M celebrates a decade of Fashion in India

H&M marked a spectacular 10-year milestone in India with a landmark event in Mumbai set in Famous Studios, bringing its ethos of liberating fashion for the many to life. The evening brought together fashion, music, and creativity in a celebration that reflected the brand’s deep connection with India’s dynamic cultural tapestry. Credits: H&M The...