Articles by Press Club
The Press Club is a dedicated section separate from editorial content, complementing partner news pages with official press releases submitted by brands, PR agencies, and communication teams. These unedited announcements provide updates on product launches, events, and company news, straight from the source.
EMU Australia and We Norwegians unveil autumn/winter 2026 capsule collection
Australian footwear brand EMU Australia has teamed up with Norwegian knitwear and skiwear label We Norwegians on a limited-edition capsule collection for autumn/winter 2026. The limited-edition capsule combines EMU Australia's handcrafted footwear and accessories with We Norwegians' nature-inspired knitwear, bridging Norwegian alpine design with...
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YKK holds groundbreaking ceremony for third India plant
Japanese fastening products manufacturer YKK, founded in Tokyo in 1934, held a groundbreaking ceremony on 25 September 2026 for a new plant in southern India, its third in the country. The ceremony, held at the ORIGINS Chennai industrial park in Tamil Nadu, was attended by around 40 participants including Jin Deguchi, managing director of YKK...
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Pepe Jeans London opens three stores across Bengaluru in one day
British denim brand Pepe Jeans London, founded in 1973 on London's Portobello Road, has opened three stores simultaneously across Bengaluru as part of its Indian retail expansion. The stores, located at Phoenix Marketcity White Field, Indiranagar 100 Feet Road and HSR Layout, opened on 25 September 2026, bringing the brand's latest collections...
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EMU Australia unveils FW26 campaign rooted in Australian heritage
Australian footwear brand EMU Australia has unveiled its autumn/winter 2026 campaign, revisiting its Australian heritage through a contemporary lens. The campaign is built around craftsmanship, natural materials and a connection to the Australian landscape, blending fashion and function. Credits: EMU Australia Credits: EMU Australia The...
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Vero Moda unveils Aditi Rao Hydari as face of autumn/winter 2026 campaign
Danish fashion brand Vero Moda has unveiled Indian actress Aditi Rao Hydari as the face of its autumn/winter 2026 campaign in India. The partnership is aimed at deepening the brand's presence in Indian womenswear, pairing Vero Moda's identity with Hydari's own sense of style and individuality. The campaign is built around the theme 'No woman is...
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Vero Moda launches Marilyn Monroe capsule collection in India
Vero Moda, which operates in India through Bestseller India, has launched a Marilyn Monroe capsule collection to mark 100 years since the actress's birth. The collection became available in India from September 1, 2026, and reimagines Monroe's image for a new generation of shoppers. Vero Moda describes the range as fashion-forward yet nostalgic,...
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Nike ACG launches Picklejus trail shoes with Goatek technology
ACG, Nike's outdoor footwear and apparel line, introduces Picklejus, a high-mountain trail running shoe featuring Goatek, its proprietary traction platform, according to a press release. It is the first ACG footwear innovation developed through the Nike Sport Research Lab. The shoe was also tested in competition by athletes from the All...
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EssilorLuxottica curates eyewear gifting edit for Raksha Bandhan
EssilorLuxottica has curated a selection of eyewear styles ahead of Raksha Bandhan, an Indian festival celebrating the bond between brothers and sisters. Traditionally marked by the tying of a sacred thread, or rakhi, around a sibling’s wrist, the occasion is also associated with exchanging gifts as a gesture of affection and appreciation. For...
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Panerai tests Luminor Marina with døds athlete Côme Girardot in Greenland
Italian watchmaker Panerai, part of the Swiss luxury group Richemont, has added French athlete Côme Girardot to its 'Adventurers' community, a group of explorers and athletes who wear and test the brand's watches outside laboratory conditions. Girardot wore the Luminor Marina during a Greenland expedition in which he performed what Panerai...
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Lacoste serves tennis-themed afternoon tea at The Plaza in New York
New York's Plaza hotel, part of Fairmont, and French brand Lacoste have brought back their tennis-season collaboration, running from 12 August to 6 September, according to a press release. The tie-up spans hospitality, hotel installations and retail during the city's tennis season. At its centre is the return of Le Café Lacoste, the brand's café...
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