POST EVENT PRESS RELEASE - Exclusive launch of Pernia's Pop-Up Runway Spring/Summer'19

Pernia’s Pop-Up Shop Launches its Fashion Show – Pernia’s Pop-Up Runway Spring/Summer19.

From Ramp to reality with Pernia’s Pop-up Runway!

Mumbai, 13thFebruary 2019: Pernia’s Pop-Up Shop had an exclusive launch of Pernia’s Pop-Up Runway Spring/Summer 2019 in support of Smile Foundation. Shining a spotlight on India’s creative designers who designed exclusive and trendsetting collections for Pernia's Pop-Up Shop, the runway collections are now available on their online as well as offline stores - Pernia's Pop-Up Studio and The Stylist. The participating designers included Rina Dhaka, Soup by Sougat Paul, Deme by Gabriella, Samant Chauhan and Rippii Sethi.

From Ramp to reality with Pernia’s Pop-up Runway!

Keeping up with this trend, Pernia’s Pop-up Runway is one of the fastest and most innovative ways you can shop exclusive designer wear in the country. If you like what you see on the runway, it’s just a click away. Simply log on to Perniaspopupshop and you can shop for your favourite designer pieces fresh off the Runway!

The general theme of the show was fresh, eclectic and vibrant. As Manasi Scott hosted the event presenting each designer and their collection, she also graced the stage with a stunning performance.

Pernia's Pop-Up Runway supported Smile Foundation’s initiative ‘She Can Fly’ which is an effort to enable, equip and empower the girl child with quality education, proper nutrition, good health, adequate skills, and above all a lot of self-confidence to help them live their lives to their fullest potential. The runway showcased Smile foundation's 'Ramp for champs' which included 21 women accompanied by little children walking the ramp. Dressed in beautiful handwoven sarees by Sailesh Singhania; Isha Kopikkar, Dipika Singh, Debina Bonnerjee, Shriya Kolte and Shanya Kapur amongst others graced the ramp to support the initiative.

The show was attended by noticeable names like Arjun Rampal, Rashmi Nigam, Rohit Verma, Madhoo Shah, Deepiksha Deshmukh, Rahul Roy, Srishty Rode and witnessed an array of new trends that are ready to make it big this season. The show garnered huge success for its unique concept and remarkable display.