Taneira: Plant based yarn sarees

Taneira, the Indian ethnic-wear brand from the house of TATA unveils ‘Vegan Visions’, an innovative range of plant based yarn sarees in collaboration with TENCEL™ LUXE. Woven from a plant based filament yarn, the collection brings together the harmonious union of nature and technology that drapes one in elegance.

The unique filament of the yarn gives the sarees a heavenly lustre reminiscent of silk while instilling it with a lightness making for a graceful, comfortable drape. Backed by scientific temperament, the strength of the new age yarn is a unique attribute that lends it a long life.

Starting at a range of INR 4,999/- onwards which goes up to INR 7,999/-, the Vegan Visions range offers a melange of vibrant tones and designs, and is an ideal choice of work wear, festive wear as well as evening wear. The collection is available to shop across select Taneira stores and on the brand’s official website.

About Taneira:

Taneira, the women’s ethnic wear brand from Titan, the Tata group company, offers unique pieces across sarees, dress materials and Ready-To-Wear kurta sets made from pure & natural fabrics from over 100+ weaving clusters of India, celebrating the diverse textiles and craftsmanship: the best of India under one roof. Taneira aims to provide the rooted yet progressive Indian women with exclusive design, diverse workmanship and authenticity of handcraft. The products cater to all occasions that a woman would want to adorn herself

for– festivals, weddings and special occasions. The brand offers a unique and relaxed browsing experience with knowledgeable staff across 11 cities and 26 stores across India. Launched in 2017, Taneira is now 26 stores strong across Delhi, Noida, Hyderabad, Bangalore, Mumbai, Pune, Chennai, Jamshedpur, Vadodara, Lucknow and Kolkata. Taneira is also available online with global delivery.