109F news and archive

109°F: Hot fashion for women young at heart

Brand 109°F represents hot fashion that the company offers. Part of the Creative Garments Group, Rahul Mehta, Managing Director of the brand says that F stands for not only Fahrenheit but also for fashion, flirty and female. “So ‘F’ denotes a lot of attributes our women consumers have. And our new ad campaign is about putting that ‘F’ back in...

Fashion

CMAI Ivy League: Highlights Indian brands’ success stories

Yet another successful informative session of CMAI Ivy League was held in Mumbai recently. The event saw industry experts discuss topics ‘Indian Brands – Their Success Stories’. The discussions veered around the success and growth story of brands which have made it big and established themselves in the domestic market. The brands were selected...

Fashion

Fusion Beats plans to roll out EBOs next year

The Creative Group, a leading Indian apparel exporter, have launched brand Fusion Beats, citing an opportunity in the fusion wear segment. “Fusion Beats has successfully established itself as an exquisite and youthful women’s fusion wear brand,” says Radhesh Kagzi, President, Fusion Beats, adding, “We are planning to open exclusive brand outlets...

Fashion

109°F to add more stores to fastrack growth

Popular women’s wear brand 109°F from Creative Lifestyles has set a target of Rs 140 crores turnover this fiscal and Rs 175 crores by March 2014. And to achieve this, the brand is on a retail expansion spree. Elaborating on their plans Rahul Mehta, Managing Director, Creative Lifestyles says, “When we launched 109°F there was a void in the...

Apparel

109°F unveils a flagship in Mumbai

109°F, a brand form Creative Lifestyles, has launched a fashion inspired flagship store at Linking Road in Mumbai. The new 109°F store provides a vibrant source of pioneering youth culture and the perfect gateway to an all new experience of fashion. After establishing itself as an exquisite and youthful fashion brand, the company is looking to...

Apparel

Fusion Beats from 109° F

Mumbai-based Creative Lifestyles that has been successfully retailing women’s wear brand, 109° F has now come up with an Indo-western line called Fusion Beats. The new collection would be unveiled by spring/summer 2012. At present the product line of 109°F collection includes skirts, dresses, tunics, tops and other styles targeted at women of...

Fashion

109°F to launch Fusion Beats for contemporary women

Creative Lifestyles makers of popular women’s wear brand 109° F is all set to launch an Indo-western wear brand called Fusion Beats. Plans are on for the new brand to be on shop shelves by spring/summer ’12. It will offer a blend of Indo-western outfits for women. Meanwhile 109° F has launched its autumn/winter collection which is an interesting...

Fashion

109°F: Splashes color, style in the rains

109°F, the international fashion wear brand from Creative Lifestyles, unveiled a brilliant collection for the ongoing monsoon season. The spunky, stylish collection has shorts, skirts and capris that are both fashionable and mood shifters for the wet season. The brand is aimed at women between 20 to 35 years, who are self-assured, confident,...

Fashion

109°F: Finding new ways to warm up women’s wear segment

With a consistent 80 to 100 per cent same store growth over the last four years and overall growth of 120 per cent and with the number of outlets and consumer loyalty rapidly increasing, Mumbai-based 109°F women’s wear brand from Creative Lifestyles Pvt. Ltd is turning profit figures on its head. With a USP of bringing the latest and the best of...