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109°F: Hot fashion for women young at heart

Brand 109°F represents hot fashion that the company offers. Part of the Creative Garments Group, Rahul Mehta, Managing Director of the brand says that F stands for not only Fahrenheit but also for fashion, flirty and female. “So ‘F’ denotes a lot of attributes our women consumers have. And our new ad campaign is about putting that ‘F’ back in...