Activewear news and archive

Tala to open second UK store in London

Activewear brand Tala is set to launch its second UK store in London. Scheduled to open in autumn 2025, with a definitive date to be confirmed soon, the site builds on the success already seen at the label’s existing Carnaby Street store, which was inaugurated in May. Located in Westfield London, White City, the new 1,900 square foot location,...

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Business

Ten Thousand receives investment from Forza Capital

New York City-based men’s activewear brand Ten Thousand, which has become known for its performance-driven apparel tested by elite athletes, has secured additional investment from Forza Capital, the credit division of Forza Holdings. Forza took part in the Series B funding round in Ten Thousand to position the brand to “lead the premium men's...

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Adanola secures investment from Story3 Capital Partners

British women’s athleisure brand Adanola is looking to drive growth and expansion in the US after receiving a “significant” minority investment from Los Angeles-based private equity firm Story3 Capital Partners. Adanola, founded by Hyrum Cook in 2015, said the new strategic partnership marks an “important milestone” in its ongoing expansion...

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Retail

NikeSkims promised disruption, but where is the collection?

In an industry perpetually hunting for its next blockbuster collaboration, few partnerships have generated as much noise, and anticipation, as NikeSkims, the joint venture between sportswear behemoth Nike and Kim Kardashian’s billion-dollar shapewear label, Skims. But despite a bold promise made in February to “disrupt the global fitness and...

Fashion |In Pictures

New premium activewear brand Seissense launches in the UK

Seissense, pronounced “Sea Sense,” is a new premium activewear brand looking to disrupt the competitive market with its performance wear built on innovation, sustainability, and philanthropy. The challenge brand has been two years in the making and launches with a comprehensive collection for men and women, featuring more than 50 pieces,...

Retail|Interview

Tala opens debut store on London’s Carnaby Street

British activewear brand Tala, founded by influencer Grace Beverley, opened its first permanent brick-and-mortar store on London's Carnaby Street on May 24, to act as an extension of the brand’s online and social media presence. “This store is the greatest reflection of the brand that we’ve created to date, aesthetically and in a visual...

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Fashion |In Pictures

Primark relaunches performance category

Value fashion and lifestyle retailer Primark has relaunched its performance category with its biggest-ever collection across men's, women's and kids to meet customer demand. The 150-piece performance collection features the latest product technical innovations, including four-way stretch, sweat-wicking, breathable fabrics and shower-resistant...

Fashion

HanesBrands expands activewear category with Hanes Moves

Apparel manufacturer HanesBrands has set about reestablishing itself in the activewear category with a new collection dubbed ‘Hanes Moves’. The line, focused on performance and comfort, offers pieces for women, men and children. Hanes Moves already began slowly rolling out in 2024, however, those behind the brand said this will continue into the...

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Business

Tala raises 5 million pounds to support international expansion

British activewear brand Tala, founded by influencer Grace Beverley, has secured five million pounds in a funding round led by London-based venture capital trust Pembroke VCT, one of the early backers of womenswear brand Me+Em. Pembroke VCT, founded by Andrew Wolfson, focuses on backing early-stage businesses with innovative founders and...

Fashion |In Pictures

Pacsun unveils first dedicated men’s activewear line

US fashion retailer Pacsun has launched its first dedicated men’s activewear line tailored to the “dynamic lifestyles of Gen Z males”. Entitled ‘A.R.C.’ (Active. Recreation. Comfort.), the line aims to merge active, recreational, and comfort-focused elements to offer multifunctional, wearable pieces that seamlessly transition from the gym to...

Fashion |In Pictures

Jennifer Sey launches new activewear line

Former Levi Strauss & Co. executive and former competitive gymnast Jennifer Sey has launched her own direct-to-consumer athletic apparel brand, XX-XY Athletics. Sey, who was Levi’s brand president, has launched XX-XY Athletics to offer “best in class” premium casual athletic clothing that also focuses on brand messaging that is “being brave,...

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Fashion

Sweaty Betty rebrands with new campaign to end toxic exercise narratives

Women’s activewear brand Sweaty Betty, a division of Wolverine World Wide, Inc., is rebranding with a new campaign focused on ending toxic narratives around women’s exercise. Sweaty Betty’s new look is aiming to empower women with a newer, healthier and inclusive ‘Don’t Sweat It’ message, ditching the “push harder” rhetoric and purplewashing...