Advertising news and archive

Intimissimi unveils first-ever ‘touch and feel’ billboards

Italian intimates brand Intimissimi has launched a “Feel the Billboard” out-of-home (OOH) marketing campaign for its best-selling ‘Ultralight with Cashmere’ collection in New York City and Los Angeles. Tapping into sensory guerrilla marketing tactics, the Intimissimi billboard, set at street level, marks the first-ever ‘touch and feel’ billboard...

Fashion

Columbia unveils brand refresh celebrating “extremes of outdoor adventures”

US outdoors brand Columbia has unveiled its first major brand refresh in a decade to kickstart a new brand chapter in its nearly 90-year history with a tongue-in-cheek campaign that harkens back to the brand’s irreverent spirit of the '80s and '90s. The brand identity and campaign aim to celebrate the “extremes of outdoor adventures,” while...

Fashion

American Eagle states Sydney Sweeney's campaign is just about “jeans”

US fashion retailer American Eagle, known for its denim and casualwear, has been responding to criticism over its recent advertising campaign with actress Sydney Sweeney, which critics state has racist undertones. In the campaign, the actress, known for her roles in White Lotus and Euphoria, can be seen wearing an American Eagle denim jacket and...

Fashion

Watchdog bans Marks & Spencer ad over ‘unheathily’ thin model

The Advertising Standards Authority (ASA) in the UK has banned an advertisement by Marks & Spencer for featuring an “unhealthily thin” model. Four complainants raised issues with four ads featured across the retailer’s website, app and an email, questioning whether they were “socially irresponsible”. The imagery addressed, seen in April and May...

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Business

With a new ad business, has Farfetch found its feet under Coupang?

Farfetch was once the undisputed pioneer of luxury fashion online, a platform that married technological innovation with an insider’s grasp of fashion’s nuanced codes. But following its high-profile acquisition by South Korea’s Coupang at the end of 2023, the company has entered a new chapter, one marked less by editorial curation and more by...

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Fashion

Meta abandons fact-checkers in push for 'more speech, fewer mistakes'

Meta's decision to abandon third-party fact-checking for ambiguous content marks a significant departure in social media content moderation, with potentially far-reaching implications for fashion and luxury brands' digital strategies. The move, coinciding with Donald Trump's return to the presidency, represents Meta's most substantial revision...

Fashion

Digital speech and fashion's new regulatory landscape

In the evolving landscape of digital communication, the European Union and the United States have adopted distinct approaches to content moderation on social media platforms, with significant implications for industries reliant on digital advertising, including fashion. The EU has implemented stringent regulations to combat disinformation and...

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Business

Under Armour faces new proposed class action lawsuit over 'false discounting scheme'

Under Armour is under the microscope once more, as the sportswear brand faces a new proposed class-action lawsuit alleging it uses a "false, misleading and deceptive pricing scheme" across its Under Armour Factory outlet stores and website. According to Linda Rappaport, a New York resident who filed the complaint in the state's Eastern District...

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Fashion |Marketing

A Lacoste event at the Great Wall of China highlights the art of marketing activations

In an era where the line between fashion, sport, and entertainment blurs ever more dramatically, Lacoste’s recent event on the Great Wall of China stands as a striking example of the lengths brands will go to capture the global spotlight. On September 29th, Lacoste merged historical grandeur with with the world of sport, paying tribute to Novak...

Fashion

Over 81 percent of influencer posts in Australia may be in breach of advertising

On Friday, the Australian consumer watchdog announced that the vast majority of social media posts by Australian influencers may have breached advertising standards that require disclosure of payment. The watchdog is currently considering taking enforcement action, as was reported by Reuters. In Australia, advertisers must disclose any...

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Business

YouTube creators can now monetise revenue via short-form video

It may have been a long time coming, but YouTube will officially let creators monetise ad revenue on its short-form video making platform, Shorts, from February. Shorts is the short-form section of the video-sharing website YouTube, hosting content much like YouTube's primary service but in a vertical format with a maximum length of 60 seconds....

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Business

Meta’s data processing for advertising ruled illegal under EU law

Meta on Wedneday was fined 390 million euros for breaching European advertising rules. The American tech giant’s data-fueled advertising model, which it sells as personalised ads, must now be re-assessed to meet Europe’s strict privacy laws. Europe is one of Meta’s largest advertising markets and restrictions to its ads may impact revenue with...