Advertising news and archive

Over 81 percent of influencer posts in Australia may be in breach of advertising

On Friday, the Australian consumer watchdog announced that the vast majority of social media posts by Australian influencers may have breached advertising standards that require disclosure of payment. The watchdog is currently considering taking enforcement action, as was reported by Reuters. In Australia, advertisers must disclose any...

Business

YouTube creators can now monetise revenue via short-form video

It may have been a long time coming, but YouTube will officially let creators monetise ad revenue on its short-form video making platform, Shorts, from February. Shorts is the short-form section of the video-sharing website YouTube, hosting content much like YouTube's primary service but in a vertical format with a maximum length of 60 seconds....

BusinessFeatured

Meta’s data processing for advertising ruled illegal under EU law

Meta on Wedneday was fined 390 million euros for breaching European advertising rules. The American tech giant’s data-fueled advertising model, which it sells as personalised ads, must now be re-assessed to meet Europe’s strict privacy laws. Europe is one of Meta’s largest advertising markets and restrictions to its ads may impact revenue with...

BusinessFeatured

UK advertising market to reach 35 billion pounds as holiday season approaches

A new report has stated that the UK’s advertising market is set to grow to 35 billion pounds by the end of 2022 as retailer’s up their spending towards the holiday season. The Advertising Association and World Advertising Research Centre (WARC) came together to form the report, which was said to be based on direct data from UK media owners...

Business

Ulta Beauty launches retail media network

Beauty retailer Ulta Beauty has announced the launch of a new retail media network, UB Media, which will offer brands advertising opportunities through leveraging its beauty community, Ultamate Rewards. Building on its existing Digital Marketing Partner Programme, the feature will allow brand partners to access a digital strategy centred around...

Business

Hivestack launches metaverse-focused research division for out-of-home advertising

Ad tech company Hivestack has announced the launch of a new research division that will focus on out-of-home (DOOH) advertising for retail in the metaverse. Led by former Microsoft research managing director P. Anandan, who will act as a special advisor to drive the initiative, the division comes as a response to the growing trend for retailers...

BusinessFeatured

How the Elon Musk acquisition could impact Twitter’s fashion advertisers

Twitter announced Monday that its board of directors has accepted a bid by billionaire Elon Musk to acquire the company. The deal, valued at approximately 44 billion dollars, would award Twitter stockholders 54.20 dollars in cash per share, subject to their approval of the transaction after a vote. The move would take the company private again...

Business

Nordstrom expands brand partner advertising opportunities

Multi-brand retailer Nordstrom has expanded its brand partner advertising opportunities through the Nordstrom Media Network, as part of its Closer to You strategy, which aims to bring customers a more personalised experience. New opportunities available to partners will allow for more choice and visibility of products, ultimately reaching the...

Business

UK advertising set to soar 24 percent, but dominated by Google, Amazon and Meta

The UK’s advertising market is set to grow 24 percent this year, compared to 19 percent global growth. The increase is due to digital media, with all forms of pure-play digital media expected to surge worldwide. Figures from Group M’s annual This Year Next Year report also highlight that Amazon, Google and Facebook control over 50 percent of the...

Fashion Featured

AW21-22 campaigns: a focus on joy and positivity

Though summer isn’t quite over yet, brands have already released their Pre-Fall 2021 and Autumn-Winter 2021-2022 campaigns both online and in print. Whether we’re looking at the clothes, footwear or the settings themselves, there’s a constant in the campaigns for the season ahead: a much-needed post-pandemic joy and a return to endless...

Fashion Featured

The controversial "Not Your Mother's Tiffany" campaign aims to sell aspiration, not stuffy jewellery

There are no ladies clad in gowns, adorned in haute jewellery, featured in the current – and controversial – Tiffany & Co campaign. Models styled in double denim (less downtown Sex and the City and more Lower East Side grunge) are accessorised with bold linked chains, chunky silver cuffs and pearls. So far so ordinary. Except the byline, Not...

BusinessFeatured

Google fined 220m euros for advertising abuse in France

Google has been fined 220 million euros (189m pounds) by France’s Autorité de la concurrence, the country’s competition authority, for abusing its advertising power. Other European countries could soon follow suit under strict European advertising rules. The French competition watchdog said Google has been promoting its own digital advertising...