Allbirds news and archive

Allbirds rebrands as NewBird AI, stock jumps 400 percent

US sustainable footwear company Allbirds has announced a radical shift in corporate strategy, transitioning from a fashion retailer to an artificial intelligence (AI) compute infrastructure provider. The San Francisco-based firm, which recently divested its brand assets, intends to rename itself NewBird AI as part of a pivot toward the...

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American Exchange Group acquires Allbirds for 39 million dollars

US footwear brand Allbirds has announced a definitive agreement to sell its intellectual property and specific assets and liabilities to American Exchange Group. The New York-based firm, which specializes in accessories design and manufacturing, will acquire the brand for an estimated 39 million dollars. The transaction was negotiated by a...

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Allbirds secures final dismissal in long-running securities fraud battle

On February 26, Allbirds Inc. secured a definitive victory. A federal court in California dismissed a shareholder lawsuit accusing the company and its executives of financial fraud in connection with its November 2021 IPO and subsequent public statements. The court denied the plaintiffs another chance to amend their complaint. The ruling, as...

Retail

Allbirds to shutter remaining full-price US stores by February 2026

Sustainable footwear brand Allbirds has announced it will close all remaining full-price retail locations in the US by the end of February 2026. The decision marks a significant shift in the company’s physical retail strategy as it prioritises a leaner, more capital-efficient operating model. The San Francisco-based company stated that the...

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Allbirds reports drop in Q3 sales and earnings amid turnaround efforts

Allbirds, Inc. reported third-quarter 2025 financial results that were in line with management's expectations, despite ongoing structural headwinds related to its turnaround efforts. Net revenue decreased 23.3 percent year-over-year to 33 million dollars, primarily due to planned retail store closures and the transition of international markets...

Fashion |In Pictures

Allbirds launches the world’s first polycotton recycled sneaker

US footwear brand Allbirds has unveiled a new collection that “remixes trash into treasure” with the first-ever footwear made from textile-to-textile recycled materials from polycotton waste. The sneakers have been developed in partnership with Blumaka, a leader in converting recycled foam into world-class footwear products, and Circ, an...

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Allbirds Q2 net revenue down 23.1 percent, manages to reduce net loss

Allbirds, Inc. has reported its financial results for the second quarter of 2025, with CEO Joe Vernachio stating that the company is on a path to "reigniting the Allbirds brand." The company's net revenue for the quarter was 39.7 million dollars, a 23.1 percent decrease year-over-year, which was at the high end of its guidance range. This...

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Allbirds signs new distribution deals across Eurasia

US footwear brand Allbirds has announced three new distribution deals for multiple countries throughout Eurasia, covering the Balkans, Israel, Turkey and Central Asia, to advance its strategy to build long-term scalable growth in overseas markets. The distribution partnership includes Tradist Distribution in Turkiye and Central Asia, effective...

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Allbirds finds distribution partner for two further regions

US footwear and apparel provider Allbirds Inc. has further advanced the strategic transformation of its international sales. On Thursday, the company introduced new partners for key markets in southern Europe, as well as in South and Central America. Accordingly, the Spanish trading company Trendy King will in future take over the distribution...

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Allbirds narrows quarterly losses following shift to distributor model

Footwear brand Allbirds outlined its results for the first quarter of 2025, one reflective of its transition from a direct selling model to a distributor model across certain international markets. During the quarter ended March 31, 2025, the company posted a net revenue decrease of 18.3 percent to 32.1 million dollars, compared to the same...

Fashion

Allbirds launches collaboration with Shrimps

B Corp footwear brand Allbirds has launched a winter capsule collection with British fashion brand Shrimps. The three-piece monochromatic capsule aims to celebrate “urban exploration and a curious mindset, blending functionality with a fun aesthetic,” and sees Shimps reimagining Allbirds fan-favourite hiking shoe, the Trail Runner Fluff, by...

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Allbirds secures distribution agreements in Europe and Latin America

Footwear brand Allbirds has announced the signing of two new partners to oversee the distribution of its products in Europe and Latin America. From July 1, 2025, Chris sports will be the exclusive distributor of Allbirds across Austria, France, Germany, Italy, Liechtenstein and Switzerland, while Uruguay-based Wystam will launch the brand in...