APP news and archive

Digital tools are reshaping the high street, not ending it

For years, the narrative has been simple. Digital retail is growing, high streets are declining, and physical fashion shops are slowly becoming irrelevant. But that story is too neat, and it misses what is actually happening on the ground. The high street is not disappearing. It is being reshaped. People still want to shop - just on their terms....

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Business

Primark to roll out first mobile app, debuts in Ireland and Italy

Primark is set to roll out a new consumer-facing mobile app, marking the first time the budget retailer has ventured into this specific market. The app has already launched in Ireland and Italy, and will be expanded into other regions over the next 18 months. Through the feature, customers can browse a range of products, check in-store stock...

Fashion

SportsShoes.com launches first mobile app

SportsShoes.com, the online running shoes, clothing and outdoor gear retailer, has launched its first-ever mobile app to offer the “best-in-class retail experience” for its customers. The app has been developed by specialist sports retailer solution provider One Iota as a platform to connect, engage, and serve SportsShoes.com customers and...

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Fashion

Sellier launches new pre-loved luxury marketplace

Luxury resale platform Sellier has launched a new app that aims to offer the first highly curated marketplace platform featuring the rarest pre-loved luxury handbags and accessories using AI and human curation. Unlike other marketplaces, the new ‘Sellier Selected' app, available on iOS and Android, handpicks every item to ensure that only the “...

Fashion |Beauty

E.l.f. Cosmetics launches beauty shopping app for Apple Vision Pro

Beauty brand E.l.f. Cosmetics has launched one of the first beauty shopping apps for Apple’s new spatial computer Vision Pro, which aims to blend “digital content with the physical space around you”. The “Your best E.l.f.” VisionOS app includes features designed specifically for Apple Vision Pro’s three-dimensional (3D) user interface that users...

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Fashion |Beauty

Charlotte Tilbury launches first mobile beauty app

Make-up artist Charlotte Tilbury, the founder of Charlotte Tilbury Beauty, has launched her first-ever mobile app, powered by AI deep learning to offer consumers personalised beauty solutions. The ‘Charlotte Tilbury: Easy Beauty For You’ app aims to democratise and simplify beauty for all, explains the brand in the press release, by harnessing...

Fashion

Interactive shopping platform ‘sune’ announces beta app launch

The video shopping platform ‘sune’ announced the launch of its beta mobile app, combining traditional online and in-app shopping with visual entertainment. Laid out for the needs of its consumer audience, which mainly consists of Gen Z, the app offers “seamless on-demand live shopping experiences”, as described in the official release. The idea...

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Estée Lauder Companies launches beauty app for visually impaired community

Beauty conglomerate Estée Lauder Companies (ELC) UK & Ireland has launched a new artificial intelligence-powered mobile app dedicated to helping visually impaired users easily apply makeup. The Voice-Enabled Makeup Assistance (VMA) comes as part of ELC’s ambition to better support the visually impaired community by enabling self-empowerment...

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Puma launches new UK app with virtual try-on feature

Sportswear brand Puma has launched a new app in the UK complete with a virtual try-on feature that allows shoppers to see products in 3D animations. The relaunch comes on the back of the app’s “successful” roll out in North America, which built on Puma’s continued growth strategy. Next to the latest products and exclusive content, the virtual...

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Very introduces virtual make-up try-on to app

E-commerce retailer Very has unveiled a new virtual make-up try-on to its app, allowing shoppers to virtually try an arrangement of lip products from different brands. The feature utilises technology from the L’Oréal-owned tech firm ModiFace, which has integrated augmented reality (AR) features that customers can use via their smartphone...

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H&M introduces garments wearable through AR to app

H&M has revealed a number of new augmented reality (AR) features on its mobile app that will allow shoppers to try on and wear three one-of-a-kind garments using their camera. The feature comes as part of a partnership with Snap, an AR camera lens tech developer, which will also allow its users to view the products on its own social media...

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True Religion launches app as part of digital-first transition

True Religion has unveiled a new app ahead of the holiday shopping season, as it looks to continue its transition to a digital-first, direct-to-consumer brand. In a release, the Los Angeles denim label said the app aims to improve its mobile shopping experience, while also providing customers with the opportunity to unlock exclusive deals and...