Arrow news and archive

PVH completes sale of Heritage Brands business to Authentic Brands Group

PVH Corp. has completed its previously announced sale of its Heritage Brands business to Authentic Brands Group (ABG). The company said in a release that the cash purchase price for the transaction, which includes the Izod, Van Heusen, Arrow and Geoffrey Beene trademarks, was 223 million dollars. Commenting on the transaction, Stefan Larsson,...

BusinessFeatured

PVH sells Heritage Brands business to Authentic Brands Group, updates outlook

PVH Corp. has signed an agreement to sell certain intellectual property and other assets of its Heritage Brands business to Authentic Brands Group (ABG) and will exit its Heritage Brands business. The company said in a release that the cash purchase price for the transaction is approximately 220 million dollars and the transaction includes the...

Retail

Arrow launches first concept store in Mumbai

Arrow, the American menswear brand marketed in India by Arvind Fashions, has launched its first concept store in Mumbai. The new store, spread across 1,000 sq ft, is located at High Street Phoenix Mall and houses the complete range from Arrow’s latest collections. Arrow is planning massive expansion across the country and will add 55 EBOs during...

Fashion Featured

Arrow: Focus on green fashion for A/W collection

Women’s formalwear market in India is estimated at Rs 250 to 300 crores plus points out Ashutosh Murarka, Design Head, Arrow “And we are comfortably placed among the top two in this segment.” The size of the market is relatively low primarily due to two reasons: skewed ratio of working women to working men which is rapidly changing worldwide;...

RetailFeatured

Arrow unveils trendy Autumn/Winter 2016-17 collection

Arrow, the premium fashion brand has unveiled its new collection for Autumn/Winter 2016 inspired by the digital revolution in the country. The brand has launched its new theme ‘Digi Glitch’ which pertains to the ‘digital glitch effect’. Arrow’s formal wear collection for the season will see the introduction of prints reflecting the digital...

Fashion

Top brands create innovative shirts for New Age men

Apparel companies such as Arvind Lifestyle Brands, Raymond and Future Group are weaving technology into their products to innovate for millennial consumers and boost sales. Arrow from Arvind Lifestyle Brands has a smart shirt that comes with an in-built chip on the cuff that can be programmed by downloading the Arrow mobile app on a smart phone....

Retail

Arrow’s new store in Bangalore to connect with younger customers

Arrow has launched a new store in Bangalore that is aimed at younger clientele in the age group 25 and above instead of its regular customers who are 30 and above. This outlet has been designed in such a manner that it appeals to the young, suave, trendy youngsters. The store has been conceptualised by the Delhi-based 02JUNE Design Studios. To...

Fashion

Arrow’s limited edition, ‘stitchless’ shirts a hit in India

Men’s wear brand Arrow is known for its range of innovative shirts. Last festive season, the brand unveiled an innovative collection of stitchless shirts priced above Rs 5,000. The ‘Superluxe: The Stitchless Shirt’ is a premium limited edition collection created without any stitch and is aimed at the upwardly mobile consumer. A stitchless wonder...

Fashion

Brands cash in as Indian women go western

Though a relatively small segment of the overall apparel industry in India, western wear is gaining ground among New Age woman. Women shoppers, from metros as well as small towns are gradually opting for western wear, which has pushed up sales of branded clothing. Rise in brand awareness, nuclear families, working women are some of the reasons...

Fashion

Organised retail races ahead with festive push

Finally, organised as well as online retailers are a satisfied lot. Festive rush of shoppers to grab deals and discounts has led to positive jump in sales figures. While brand stores and malls have witnessed 20-25 percent growth this festive season, online players are way ahead with 60-70 percent rise in sales. Traditional or unorganised market...

Fashion

Arrow takes on festive season with innovative shirts

As the festive season warms up, brands are leaving no stone unturned to attract customers. With this intent, Arrow has introduced an array of innovative shirts, especially for this season. Colorful festive offerings The latest from its stable is the ‘Superluxe: The Stitchless Shirt’. This limited edition shirt has been created without any...

Apparel

Arrow’s exclusive store launched in Noida

Arrow has launched an exclusive store for their Arrow New York collection at Great India Place Mall, Noida. Arrow New York’s popularity and rising demand led to the launch of this modern 700 square feet store in the city. Inspired by the art and fashion scene in New York, this store reflects the attitude of the hip, young and classy and yet...